Grove Collaborative: The Bay Area Brand Making Sustainable Living Mainstream
In the heart of San Francisco, where innovation meets conscience, Grove Collaborative is reimagining what it means to live sustainably. Founded in 2012, this Certified B Corporation and Climate Neutral Certified company has become a guiding light for households seeking healthier, more responsible ways to care for their homes and the planet.
A New Standard for Everyday Living
Grove believes that sustainability shouldn’t feel out of reach—it should feel natural. Every product they make or curate is designed to replace single-use plastics and harmful chemicals with eco-friendly, refillable, and biodegradable alternatives.
Their bestsellers—like concentrated cleaning refills, compostable wipes, bamboo paper goods, and “Peach Not Plastic” shampoo bars—combine thoughtful design with practical function, proving that caring for the planet can fit seamlessly into daily life.
Rooted in the Bay, Growing Everywhere
Born in San Francisco, Grove embodies the Bay Area’s pioneering spirit of environmental innovation. What started as a small mission-driven team has grown into a nationwide movement, empowering millions of people to make conscious choices with confidence.
Yet, even as they scale, Grove’s roots remain firmly planted in the community that shaped their purpose—a place that values sustainability not as a trend, but as a shared responsibility.
Beyond Plastic, Beyond Profit
Grove’s “Beyond Plastic” initiative is among the boldest in the industry: to become 100% plastic-free by 2030. Through refill systems, glass and aluminum packaging, and paper-based innovations, they’ve already kept millions of pounds of plastic out of landfills and oceans.
Every bit of plastic they still use today is fully offset, ensuring that their impact adds up to a net positive for the planet.
Business as a Force for Good
As a B Corp, Grove measures success in more than numbers. Renewable energy, ethical supply chains, and partnerships with reforestation and climate justice initiatives are all built into the way they operate.
Grove doesn’t just sell products—they model what the future of business can look like: transparent, equitable, and deeply rooted in purpose.
The Path Forward
Every Grove order shipped in recyclable packaging carries a message of hope—that change is possible when enough people care enough to act. By turning ordinary household routines into moments of environmental care, Grove Collaborative is helping chart a path toward a future where sustainability isn’t the exception—it’s the expectation.
