Northern California’s Herbal Legacy: Traditional Medicinals and the Power of Purpose
Based in Sebastopol, California, Traditional Medicinals is a trailblazing herbal tea brand that has redefined what purpose looks like in business since 1974. As a Certified B Corporation and California Benefit Corporation, the company blends ancient herbal wisdom with modern sustainability practices to create teas that nourish both people and the planet. For nearly five decades, Traditional Medicinals has stood at the intersection of wellness and environmental stewardship, crafting products that support health, biodiversity, and fair livelihoods across the globe.
Rooted in Purpose and Integrity
From the beginning, Traditional Medicinals has held a simple belief: connecting people with the power of plants builds healthier communities and ecosystems. Nearly fifty years later, that purpose still guides every decision. The company’s 2024 Impact Report highlights achievements in human health, environmental stewardship, and ethical trade, including a B Corp Impact Score of 115.8 and recognition as one of the Best Places to Work by the North Bay Business Journal.
A Global Movement for Ethical Sourcing
Each cup of tea represents a partnership with smallholder farmers and wild collectors across more than 20 countries. These partners practice regenerative agriculture and responsible wildcrafting that protect biodiversity and preserve traditional knowledge. In 2024, 99% of herbs were certified organic, and nearly 40 percent came from fair-certified suppliers. Traditional Medicinals reinvested $328,000 in fair trade premiums to fund healthcare, clean water, and education in its sourcing communities—demonstrating how global supply chains can drive local wellbeing.
With certifications including Fair for Life, FairWild, and USDA Organic, the company’s “Regenerative Harmony” model ensures fair labor, ecological protection, and accountability from farm to factory.
Protecting Plants and Biodiversity
Wild herbs such as licorice root, nettle, raspberry leaf, and hibiscus remain central to Traditional Medicinals’ product line. FairWild certification guarantees sustainable collection methods and fair compensation for wild harvesters. In 2022, the company purchased over 455,000 pounds of FairWild herbs and reinvested more than $51,000 in community premiums that supported rural harvesters and their families.
Closer to home, the company operates one of the world’s largest solar-powered tea facilities, reflecting its commitment to clean energy and climate action. With science-based targets to reduce Scope 1 and 2 emissions by 42 percent by 2030 and reach net-zero by 2050, Traditional Medicinals is proving that environmental accountability and business success can thrive together.
Supporting Communities Through Herbal Impact
Through the Traditional Medicinals Foundation, the company funds projects that empower women, improve food security, and preserve herbal traditions in sourcing communities. Working alongside NGOs and cooperatives, the foundation ensures that every purchase strengthens the ecosystems and people who make these products possible.
A Taste of Regeneration
Traditional Medicinals demonstrates how commerce, compassion, and community can align. Each cup brewed connects wellness to justice, sustainability, and respect for nature. For consumers who care about where their products come from, the company offers more than tea—it offers participation in a regenerative economy where every choice supports people, planet, and purpose.
Certifications: Certified B Corporation, California Benefit Corporation, USDA Organic, Fair Trade Certified, Fair for Life, FairWild
Website: traditionalmedicinals.com
Shop to Support: Traditional Medicinals at FYP Shopping
People. Place. Purpose. Path.
Traditional Medicinals reminds us that wellness is collective, and every sip can be a small act of balance with each other and the earth.
