True Botanicals, the skincare company in Mill Valley, is certified by Leaping Bunny, listed by PETA, a member of 1% for the Planet, and EWG Verified. Numi tea in Oakland is Fair Trade certified, a B Corp, and carries The Climate Label. Recology, the company that picks up San Francisco's trash, belongs to its employees. In Northern California, the Kirkland eggs at Costco come from a Certified Humane farm in Petaluma.
All of that is public. It is also spread across a dozen websites, each with its own directory, its own rules and its own idea of what a logo proves. So we pulled twelve of them into one search box. It is called Find Your Product, it is live now, and it is part of Where to Look, our guide to finding businesses connected to the things you care about.
What a search gives you
Type a brand name and you get every mark the twelve registries hold for it: B Corp, Leaping Bunny, PETA's cruelty-free list, 1% for the Planet, The Climate Label, Certified EO, EWG Verified, Fair Trade USA, Fairtrade America, Green America's Green Business Network, Good Market and Certified Humane. That is more than 13,000 brands once duplicates are folded together. The B Corp records come from B Lab's published data and include only companies B Lab lists as currently certified, so a company whose certification has ended drops off the page until it is renewed.
Each mark tells you three things a logo on a box leaves out.
What kind of evidence it is. A certification means an outside body audited the company. A verified membership means the registry checked a concrete commitment, like 1% for the Planet's annual review of a member's giving or Good Market's review of an enterprise against its published standards, without a third-party audit. A self-reported list rests on the company's own declaration. PETA's list is the largest cruelty-free list in the world and relies on signed corporate assurances rather than independent audits, so the card says so rather than counting it alongside Leaping Bunny's audited program.
What it covers. Fair Trade USA and EWG Verified certify particular products. B Corp and Certified EO cover the whole company, one for its overall practices and one for who owns it. Certified Humane certifies a farm, which may sell under a store brand, so a Kirkland search finds the farm and the package tells you which eggs. The card says whether a mark covers the whole company or some of what it sells.
Where it came from. Every mark links to the registry's own page for that brand and shows the date we last checked. Every claim traces to a source you can open yourself.
A lookup, not a scorecard
Results are ordered by how well they match your search, then alphabetically. A brand with four marks sits beside a brand with one. Each program answers its own question: animal testing, giving, ingredients, ownership, labor. Adding them up would hide those differences, so the page shows the records and explains what each one covers, and the judgment stays with you.
Every result has its own link, so you can send a brand's card to a friend comparing household products or a colleague buying for the office.
How to use it
Search the things you buy every month. Coffee, tea, eggs, soap and shampoo are where the registries are strongest and where a swap does the most work. Open the source link, see which products the listing covers, and if you are weighing an alternative, look that one up too. Price, availability and whether the product works for you still belong in the decision.
Search a company before you interview there. B Corp tells you it has been assessed on how it treats workers, and Certified EO tells you whether the employees own it. Either one is a good first question to bring to the room.
An empty result means we hold no matching record yet. Our coverage has gaps: USDA Organic is not in this version, B Corp is limited to United States companies for now, Fairtrade America publishes only a curated wall of brand partners, and registries spell the same company differently, so a brand can hide under its parent or supplier. If a brand is missing, outdated or attached to the wrong business, use the correction link on the page and include a source if you have one. We check every submission against the registry before changing anything. Brand owners are welcome to add their own listings the same way.
We refresh the registries monthly, and we are exploring a browser companion that shows these listings while you shop online. There is an email signup on the page if you want to hear when it is ready.
Try Find Your Product with the soap by your sink.
